Burger King

Overview

For this project we imagined what would happen if Burger King met Euphoria. Neon lights, cinematic grit, and a late-night mood all wrapped around something as simple as a Whopper. We wanted to push fast food into a world you don’t usually see it in, one that feels bold, stylish, and unapologetically modern. The shoot became a playground for experimenting with color, light, and atmosphere, turning an everyday burger into the centerpiece of a cinematic story.

The process

The concept started with a clear vision, so we built moodboards for set design, styling, and overall vibe. To lock in the look we even ran a small test shoot a week prior. With Gwen as our model, we sourced wardrobe and make-up ourselves, keeping everything tightly curated. On the production side we rented the right gear to add a cinematic edge and designed lighting setups that could carry the Euphoria mood. In one packed day we shot across four different locations, mixing digital medium format (top 6) with Cinestill 800T (bottom 3) to give the images both sharpness and grit. A week of editing and fine-tuning later, the series landed exactly where we wanted: fast food as you’ve never seen it before.