BurgerKing

Midnight snack

Client:

BurgerKing

Year:

2025

Type:

Creative Direction

,

Photography

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

We imagined a baby between Euphoria and BurgerKing

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

For this project we imagined what would happen if Burger King met Euphoria. Neon lights, cinematic grit, and a late-night mood all wrapped around something as simple as a Whopper. We wanted to push fast food into a world you don’t usually see it in, one that feels bold, stylish, and unapologetically modern. The shoot became a playground for experimenting with color, light, and atmosphere, turning an everyday burger into the centerpiece of a cinematic story.

Credits

Creative Direction

:

Sjoerd Siemes

Photographer

:

Sjoerd Siemes

Model

:

Gwen Qin