Lot of Happiness

Lot of Happiness is all about the win-win: every draw gives players a chance to win prizes, while their favorite charity wins too. Together with Higuita, we created a playful campaign film for national television built around that idea. Our concept follows a man giving everything he has to build a house of cards, only for it to collapse immediately. Just when it feels like a loss, the Lot of Happiness mascot enters the room and turns the moment around. To give the film its own flavor, we used techniques like a probe lens and a whip pan, paired with warm, cozy set design and a model cast for his expressive, comedic performance. Because with Lot of Happiness, winning isn’t always about coming first.